Whether you wanna write an engaging LinkedIn post, captivating ad, or subject line that has everyone rushing to open your email, make sure you follow the principles outlined below (whenever possible);
1. Undesirable outcomes evoke stronger emotions.
(V1 – desirable outcome)
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(V2 – undesirable outcome)
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2. Use powerful words.
- Some words are more persuasive, and have a stronger effect on the reader than others.
- Here are some examples: you, power, proven, now, imagine, discover, because, simple, results, guarantee, step-by-step, master, value, lose, instantly, grab, breakdown, reach, formula.
- Avoid using weak words (e.g. just, like, really).
3. Cut your words by 40%.
- Go straight to the point & communicate the naked benefit asap.
- Prioritise clarity – headlines shouldn’t make people think.
- If it’s a subject line, aim for 6 words max (always check whether it gets cut off on mobile prior to sending).
“That’s cool, but where are the formulas?”
Geez, are you always this impatient?
First I wanted to show you a couple of principles that come in handy when writing headlines. Try ’em out, I promise you won’t regret it.
But alright, on to the formulas.
Five formulas you can apply immediately to write powerful Headlines:
1. THE “NUMBERED LIST” HEADLINE.
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2. MAKE A DEAL.
Give Me 90 Days, And I’ll Get Your Body In Perfect Shape
3. “HOW TO + DESIRED OUTCOME” HEADLINE.
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4. ATTACK THE COMMON ENEMY.
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5. THE “WHY” TECHNIQUE.
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I’m sharing these Formulas with you because I trust you are a credible person who will never ever use them for clickbait.
Let’s make it clear – your headline is ONLY clickbait if it doesn’t deliver on what you promised.
As long as you deliver in the text what you promised in the headline, you’re good.
Now we’ve cleared that up, go and write that killer headline.