LinkedIn Profile DOs & DON’Ts

Hey Superstar,

If you apply all the right principles, and avoid the common mistakes, your LinkedIn profile will sell for you 24/7.

So let’s make it happen.

Here are the DOs & DON’Ts for each section.

1. Cover Photo.


– Empty. (You’re wasting valuable space.)

– Irrelevant to the problem you solve for your Target Audience. (No conversion power.)

– Quotes. (Weak)

– Stock photos. (Weak)

– Photos of you. (Self-centric instead of customer-centric, superfluous since your profile photo is right there.)


– Social proof. (Customer ratings, logos of previous clients, big results, or a meaningful testimonial are all great ways to build credibility.)

– A problem-oriented Strapline. (Target your Ideal Client’s dominant problem, and impel them to keep on reading.)

Example: How much time, money & effort have you wasted this month chasing leads that will never buy?

2. Headline.

DON’Ts: Vague, 3+ roles, communicating your skill instead of the main BENEFIT for your Target Client.

DOs: A solution-oriented Headline. (Provide a concise solution in one sentence.)

Example: Only 60% of AI generated leads are worth chasing. I bring it up to 100% using Human Amplified Intent Data.

3. Featured.

DON’Ts: Links to your top performing posts & articles.

DOs: Links to your chosen offers. (E.g. Consulting Calls, Newsletter, Products.)

4. About.


– Self-centric, containing “I” sentences.

– Talking about who you are, or what you do.

– Not connecting with your Ideal Client’s pains, wants, fears, and desires.


– Fully customer-centric, containing “you” sentences.

– Using Pareto Principle. (80% talk about your Ideal Client’s problem & 20% about your solution.)

– Utilising proven frameworks. (Problem, Amplify, Solution, Call-To-Action.)

5. Experience.


– Cramming a bunch of bullet points. (Impossible to emotionally connect with the reader.)

– Self-centric, containing “I” sentences.

In the past.


Storytelling. (Connecting with the reader’s pains, wants, fears, and desires.)

Fully customer-centric, containing “you” sentences.

In the present, proving that your past skills solve your client’s CURRENT problem.

So what do you do NOW?

If you feel something’s wrong with your profile, but don’t know what – I’ve got something for you:

Get a personalised, in-depth Profile Review from me.​

– Explained piece-by-piece.

– With all the weak spots identified.

– My whole thought process behind it.

Clarity on the next steps for your Profile.

– With examples & quick tips for improvement.

Here’s how it works.

Step 1. You send me your Profile URL & LinkedIn goal.

Step 2. I review your whole Profile & find the weak links.

Step 3. You get a video review with my tips & suggestions.

The best part?

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​To apply, hit REPLY.

See you on the other side,


P.S. I’ll only accept 10 people in this round — so better act fast.

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