What you say often has NOTHING to do with what people hear.
As a result, your message will fail to resonate with potential clients. Even worse – they’ll stop reading after 2-3 seconds, and you’ll lose their attention forever.
With that said, how you say things can be the single biggest differentiator between a new customer, and a lost sale.
Let me give you a couple of examples.
1) What you say:
“I provide marketing solutions.”
2) What your clients hear:
“Another marketer without real expertise.”
3) What it actually means:
You lack CLARITY on the problem you solve, and how that benefits your clients.
WHAT TO SAY INSTEAD:
B2B SaaS Company? Add $5M+ in annual revenue through targeted content & demand generation.
1) What you say:
“I help you get a work-life balance.”
2) What your clients hear:
“Life coach.”
3) What it actually means:
You lack CLARITY on how your process helps your clients achieve their goals.
WHAT TO SAY INSTEAD:
I teach you the Big Corp Processes that free up time, 5x productivity, regain 25-36 hours per week, and eliminate burnout.
1) What you say:
“I help you lose weight.”
2) What your clients hear:
“Hard work.”
3) What it actually means:
You lack CLARITY on your ICP (Ideal Client Persona), and what motivates them.
WHAT TO SAY INSTEAD:
I help busy Entrepreneurs lose 2lb/week with my 28-min home workout (no equipment needed).
1) What you say:
“A seasoned sales professional with a penchant for analysing buyer personas and deriving valuable insights from real time consumer data to design efficient solutions for businesses.”
2) What your clients hear:
“Seasoned something.”
3) What it actually means:
You lack CLARITY on your Target Clients’ greatest perceived pain, what’s important to them & why – and use fancy biz jargon to cover it up.
WHAT TO SAY INSTEAD:
How much time, money & effort have you wasted this month chasing leads that will never buy?
My Research Team eliminates false leads BEFORE they even enter your sales funnel, by using real-time Consumer Data.
Allow me to explain.
…
1) What you say:
“Before my current role as a Marriage Consultant, I worked in recruitment.”
2) What your clients hear:
“Not an expert.”
3) What it actually means:
You lack CLARITY on how your past experience relates to your current clients’ problem.
WHAT TO SAY INSTEAD:
You’re probably thinking, “What on earth does Recruitment Consulting have to do with saving my marriage?”
Here’s the thing.
…
Makes sense?
Sweet.
Gain understanding on the BIG 3 – the Problem you solve, your Target Audience, and your USP (Unique Selling Point).
Because when everyone else is confusing the buyer, clarity sells.
Your biggest Cheerleader,
Dina
P.S. To gain absolute clarity on your BIG 3, save your seat at our upcoming LIVE Masterclass “60-min Client Clarity Challenge”. Launch day is next Friday, 9th of June. (Check your email because it will also be sent to our 95,000 followers on LinkedIn 1 hour later. Since there’s only 30 seats available, it may fill up fast.)
