About a week ago, Dina posted a “formula that turns first-time viewers into loyal subscribers”on LinkedIn. If you haven’t seen it, it goes like this;
SOCIAL PROOF (HOOK) + END RESULT + OPEN LOOP + CTA
The point of this Formula is to convince as many people as possible that have no idea who you are – to sign up for your email list. There’s no doubt, this formula works. Tons of people loved it. But Khadija had an interesting question – “What if you’re starting up, and don’t have the show stopping social proof? What can replace that kind of hook?”
Great question. This topic is super painful for everybody starting out, so we decided to give you 3 Hook Formulas to turn casual onlookers into email signups. Even if you have ZERO social proof, subscribers, or any kind of platform presence.
1. Hard vs. Easy.
Hook Template.
Some of you are doing this the hard way.
[BAD PRACTICE 1], [BAD PRACTICE 2], [BAD PRACTICE 3], [BAD PRACTICE 4].
2. The Freebie.
Hook Template.
It takes a little magic to turn your X from 0 to hero.
That’s why I created [THE FREEBIE].
3. Got Your Back.
Hook Template.
Concerned about coming across as [THE THING THEY WANT TO AVOID] when you do X?
Be concerned no more.
Y has your back.
We got our first 2,000 subscribers on the back of these Templates.
Wild. If you look carefully, these formulas reverse-engineer success. Personally I think they’re pretty cool.
For 67 more, click here.
Because why waste countless hours figuring it out on your own? The hard work has already been done for you.
Go enjoy your early weekend instead.
Cheers,
Stevan
