The job ad that broke LinkedIn

6 months ago, we were hiring a VA. The logical thing to do was to post about it on LinkedIn. But I’d never written a job ad before, so I spent a couple of days contemplating how to do it properly.

This was my thought process:

  • It has to be about our ideal employee, not us.
  • We need to show our work approach & resonate with the right candidate.
  • We have to give the best candidates a reason to apply.

I was super nervous. But as it turned out, my strategy worked.

People were raving about it in the comments, claiming it’s the best job ad they’ve ever seen.

So I thought it’d be useful to show you the ad, explain why it worked, and turn it into a Template – so you have a proven formula once you’re ready to hire.

The Ad.

Why It Worked.

  • Easy to digest.
  • Centered around candidates’ wants & needs.
  • Not too formal.
  • Feels warm.
  • Matches our communication style.


If I was ever looking for a job, here’s what I’d expect:

  • Benefit 1
  • Benefit 2
  • Benefit 3
  • Benefit 4
  • Benefit 5
  • Benefit 6
  • Benefit 7

Sounds X?

Luckily for you, today we’re hiring [INSERT POSITION].

And we don’t think that’s X at all.

In fact, we believe it’s Y.

So if you happen to be [THE THING YOU’RE LOOKING FOR] – apply below.

We’re already pumped to meet you.

That’s all there is to it.

Hope you’re reading this from a beach somewhere. Or you at least took some time for yourself this summer.

Because great ideas are executed through hard work, and developed when the mind has time to wander.

So remember, to remain great, you need to occasionally let loose.

Your biggest Cheerleader,


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